Sizyx is a brand focussed on fits and functionality for women. The current ready to wear market offers clothes made for the average woman. Different brands have different sizing basis their target customer- typically women under 28, with an average height of 5’4”. We are trying to change the way sizing works and be more inclusive for women of all shapes, heights, and life stages.
We start the design process keeping the body types in mind. We think through, what are the pain points of the particular body type, what are the features, that need to be enhanced, how to create a balance. Once a design is made, we take feedback from members of the Sizyx Tribe, and incorporate the same. The product is then graded for different sizes - for both circumference and height, based on body measurements data that we have collected from Indian Women.
Only then, do these style go live, for the rest of the customers to see and buy.